You've gained an amazing capability to get in front of people with Storyline, but it's still possible to irritate people and destroy their trust. Here's how to keep your open rates sky high and maintain real-time access to your contacts and patients.

Key takeaways:

Send only relevant messages
Don't spam
Don't click-bait
Don't destroy your hard-earned trust

Best practices

Build trust by sending only what you would want to receive yourself and train your contacts and patients to look forward to receiving your messages.

1. Send only relevant communications

If there's one way to irritate people it's to send them messages and offers that aren't relevant to them. Relevant messages train your contacts to open them and prioritize responses.

Note: I'm not saying that you should never send 'touching base' types of communications, but look at everything through the lens of 'would this message be important to me and one that I would want to receive".

2. Don't spam

Resist the urge to just spam everyone in your account. You'll train your customers and patients to ignore messages that are coming from you and your response rates will drop. In some cases they may actually block you which will effectively cut off your access to them permanently.

3. Don't click-bait

Don't try and bait your contacts by sending fake or insincere offers that your customers can't take advantage of or accept. For example; don't send an offer with 1 acceptance to 100 people. They'll see immediately that you're messages are simply click-bait and will tune you out.

4. Don't destroy your hard-earned trust

Trust is earned. Make sure that every message and offer you're sending provides value to the recipients.